Bonasa is redefining what it means to lead, to learn, and to thrive in the modern organization, masterfully bridging the seemingly disparate worlds of high-performing business, profound personal wellness, and soul-stirring artistic expression. His mission? To transform lives and organizations by placing authentic human emotion and creativity at the very core of development. He is undeniably one of the most influential wellness voices of our time, precisely because he understands that true well-being and peak performance are inseparable from purpose, connection, and the courage to feel.

From Banking Executive to Soul-Driven Visionary

Bonasa’s story is powerful because he lived it. His journey began not on a stage, but in the high-pressure corridors of banking and real estate. He climbed the corporate ladder, secured the titles, and embodied the conventional markers of success. But inside, he felt empty.

“On the outside, I seemed to have it all: a title, a promising future, security,” he reflects. “But inside… I lacked soul.”

This critical juncture wasn’t about rejecting business, but about redefining its essence. He realized his true calling wasn’t to lead businesses solely for profit, but to lead lives towards greater meaning and connection.

“My purpose wasn’t to climb the corporate ladder, but to deepen in humanity.”

This epiphany demanded radical courage. Leaving the security of his established path was an “act of honesty.” He recognized that the greater risk lay not in change, but in stagnation – “not changing was the real risk.” This pivotal moment birthed the core philosophy that now permeates his work: Resetéate (Reset Yourself). It began as a deeply personal imperative – a call to shed the inauthentic layers, reconnect with his core, and rebuild leadership and success from the inside out, anchored in emotional truth. What began as a personal awakening soon became a blueprint for transforming people and organizations globally.

Liderarte: Where Art Meets the Art of Leadership

From this crucible of self-discovery emerged LIDERARTE Factoría de Talento. Far from a conventional training provider, Liderarte was envisioned as a crucible for holistic transformation. “Liderarte was born from the meeting of two passions: art and people,” Bonasa states. His vision was audacious: to create a leadership school where personal evolution was as valued as professional skill acquisition, where vulnerability was strength, and where creativity was the primary language of growth.

Liderarte shatters the mold of corporate training. Forget passive lectures and bullet-point slides. Participants step onto stages, embodying characters to explore leadership dynamics. They stand before blank canvases, translating their team’s vision into collaborative art. They conduct orchestras to understand harmony and direction, explore opera to navigate change, and build collective artworks to foster resilience. This is Learning Through Art – Bonasa’s signature methodology.

“We use theater, music, movement, opera, painting – not as decoration, but as mirrors for the soul,” he emphasizes. “There is no greater learning tool than a well-channeled emotion.”

The impact is visceral and profound. Participants often arrive at Resetéate sessions drained, creatively blocked, and disconnected. Through these immersive artistic and emotional experiences, they rediscover suppressed creativity, rebuild confidence, and reignite enthusiasm. One participant’s tearful admission,

 “Today, I gave myself permission to be myself again,”

encapsulates the depth of this transformation. It’s not entertainment; it’s a catalytic experience designed to break individuals free from autopilot, relieve the burdens of routine and fear, and reconnect them with their innate capacity to innovate and lead authentically.

 “Art has the unique ability to turn passive learning into something lived and deeply felt,” Bonasa notes, “ensuring that the lessons leave a lasting impact.”

Dale la Vuelta a la Tortilla: Flipping the Script on Life and Work

Beyond structured programs, Bonasa ignited a global social movement: Dale la Vuelta a la Tortilla (Turn the Table / Flip the Tortilla). Born from a personal declaration –

 “I don’t want to live in fear or settle for survival anymore. I want to turn my pain into vitamins for the soul” – this philosophy is a powerful call to action.

It challenges individuals and organizations to consciously “flip” their narratives, reframe challenges as opportunities, take ownership of their stories, and lead with intention and meaning. While Resetéate is the powerful ignition, Dale la Vuelta a la Tortilla is the sustaining fuel, the ongoing practice of choosing perspective, resilience, and purpose.

“It’s more than a message,” Bonasa asserts, “it’s a way of being in the world.” It’s a rebellion against complacency and a commitment to continuous, conscious evolution.

The ALMA Framework: Building Soulful Organizations

Bonasa’s vision extends far beyond individual transformation; it aims for the metamorphosis of entire organizational cultures. Through initiatives like Organizaciones con ALMA (Soulful Organizations) and the Asociación Europea de Organizaciones con ALMA (European Association of Soulful Organizations), he champions a new paradigm. He defines a “project with soul” not just by its bottom line, but by “the footprints it leaves behind. It’s a project that touches, transforms, and connects.”

The ALMA framework provides the blueprint:

• A for Authenticity: Cultivating genuine expression and trust.
• L for Conscious Leadership: Leading with self-awareness, empathy, and responsibility.
• M for Motivation with Purpose: Aligning work with deeper meaning and contribution.
• A for Transformative Action: Creating tangible, positive change.

At the nervous system of this framework lies Emotional Intelligence (EI).

“Emotional intelligence is the nervous system of these projects – without it, they don’t beat,” Bonasa declares.

This is the critical bridge between the personal work done in Resetéate and the organizational impact sought through Dale la Vuelta a la Tortilla and Organizaciones con ALMA.

The Measurable Magic: Where Emotion Meets Strategy

Skeptics might dismiss art-based learning as merely “touchy-feely.” Bonasa and the organizations transformed by Liderarte powerfully counter this. The methodology delivers concrete, strategic results:

• Humanized Leadership: Leaders shed authoritarian masks, leading with vulnerability, empathy, and authenticity, inspiring greater loyalty and motivation.
• Unlocked Creativity & Innovation: Removing the fear of judgment and reconnecting with innate creativity allows teams to generate novel solutions and embrace change.
• Enhanced Resilience & Adaptability: Teams learn to navigate uncertainty together, drawing on collective emotional resources and creative problem-solving honed through artistic collaboration.
• Deepened Cohesion & Trust: Shared, vulnerable experiences in workshops break down silos and foster genuine connection and psychological safety.
• Improved Well-being & Reduced Burnout: The cathartic nature of artistic expression provides a vital release valve for stress, combating disengagement and fostering holistic wellness.
• Increased Engagement & Productivity: Reconnected to purpose and each other, employees naturally invest more, leading to tangible performance gains.

Consider the major technology company struggling with low morale and creative stagnation. Instead of traditional training, Liderarte designed an immersive theatrical and musical experience. Leaders confronted fears on stage, practiced improvisation, and created collaboratively. The outcome? Renewed confidence, open communication, empathetic leadership, increased productivity, and significantly reduced conflict.

“The change was not superficial; it was deep and lasting, achieved through the power of art and emotion.”

“Traditional learning primarily engages the mind,” Bonasa explains, “but Learning through Art reaches the head, heart, and hands. It fosters a holistic transformation where participants not only think differently but also also feel and act differently.” And yes, they measure it.

“We measure results. But we also measure smiles, shifts in perspective, and bold decisions. That’s ROI too.”

Overcoming the Corporate Immune System: Challenges and Conviction

Introducing art and raw emotion into traditional corporate spaces is not without resistance. Bonasa identifies key barriers:

1. Fear of the Unknown: Executives often perceive art as frivolous or unstrategic, worrying teams will see it as mere play.

“The biggest challenge is breaking the belief that emotions are a weakness,” Bonasa acknowledges.

However, firsthand experience is the ultimate persuader: “watching a senior executive cry for the first time during a theater exercise, or seeing a traditional company become a Soulful Organization and start to shine from within. Opening those doors takes courage, but once emotion enters… everything transforms.”

1. Short-Termism: Many organizations crave quick fixes, but Bonasa’s approach fosters deep, lasting change. “Learning through Art is not a quick fix; it is a profound and lasting change that requires commitment and openness.” Dale la Vuelta a la Tortilla directly challenges this, urging a shift towards sustainable growth through new ways of thinking and being.

A Conductor of Purpose: Integrating Diverse Roles

Bonasa’s influence extends beyond Liderarte. His role in the European Wellness Association allows him to champion well-being on a broader stage, advocating for holistic health – emotional, organizational, and societal.

“Through this platform, I connect my projects to a European and international vision: training soul-driven leaders, transforming organizations from the inside out, and championing human-centered policies. My mission is clear: wellness through art, purpose, and awareness.”

Juggling roles as a CEO, artist, wellness advocate, and movement leader requires masterful orchestration. “I manage it the way a conductor leads an orchestra: with listening, harmony, and passion,” he shares. His secret weapon? Passion as fuel. His artistic pursuits – theater, music, opera, travel – are not diversions but vital energy sources. “They’re not hobbies. They’re energy sources. They recharge me. They bring me home.” Central to his equilibrium is the daily practice of self-connection: “Traveling. Breathing. Listening to myself… Resetting myself is a daily ritual… And when I catch myself on autopilot… I pause, reflect, and turn the table.”

The Legacy: A World Awakened by Art and Soul

Looking ahead, Bonasa’s vision is expansive and deeply inspiring. “I dream of building a global network of Organizaciones con ALMA (Soulful Organizations). An educational movement that uses art as a vehicle for change. A community that understands leadership not as power, but as inspiration.” He envisions Resetéate, Dale la Vuelta a la Tortilla, and Liderarte reaching thousands globally, igniting personal and organizational revolutions across continents.

His ultimate legacy aspiration? “Above all, I want someone, someday, to say: ‘Thanks to that soul-driven dreamer, I dared to change.’ That would be the greatest legacy.” This reflects the core of his being, as captured in his powerful self-description: “As someone who dared. Who embraced chaos and turned it into vitamins. Who never wanted to be perfect – just real… Someone who chose to live passionately, lead with compassion, and leave a mark without asking for permission… Someone who never stopped believing that art can change the world.”

A Call to Lead with Soul

Ignacio Bonasa stands as a beacon in the evolving landscape of leadership, wellness, and corporate culture. He challenges the sterile, the mechanical, and the purely rational, proving that integrating art, emotion, and purpose is not a luxury, but the very foundation of sustainable success and profound well-being. His work is a testament to the power of authenticity, the necessity of emotional intelligence, and the transformative potential of creative expression. He bridges the gap between the boardroom and the artist’s studio, demonstrating that true leadership flows from a reset, authentic self, capable of flipping challenges into opportunities and inspiring collective purpose.

His message to leaders is clear and potent:

“Don’t be afraid to feel. Choose soul over ego. Surround yourself with truth, tenderness, and purpose… Before leading others, lead your own story.”

And for those hesitant to embrace this human-centric revolution? His challenge is direct:

“If you want your team to keep functioning as they always have, stick with traditional training. But if you want them to truly grow and transform, let them experience learning in a way that moves them.”

Ignacio Bonasa is more than a wellness voice; he is a movement. He invites us all to Resetéate, to Dale la Vuelta a la Tortilla, to lead and live with ALMA. The question he poses resonates deeply in our times: Are you ready to lead with emotion instead of routine? Are you prepared to reset yourself, embrace creativity, and transform the way you work and lead? The path to influential, soulful leadership and organizational wellness begins with answering that call.